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Founded in 1910 by Gabrielle Bonhuer "Coco" Chanel, the small shop selling ladies headwear moved to the up market within a span of one year. The Fashion House Chanel took the fashion world by storm and surprise with their ever-famous Little Black Dress and Tweed Suit. Their fragrance brand 'No 5' was launched in 1921 that went on to become their signature brand. Later in 1970 Gabrielle Bonhuer "Coco" Chanel also introduced No-19 after her birthday. Chanel's another famous feather in the cap includes quilted fabric which also has a "secret" quilting pattern sewn at the back to keep the material's strenght intact.

Gabrielle Bonhuer initiated and popularized new designs and revolutionized the fashion world by going back to basics - which highlighted elegance, class, and originality. Popularly known as Coco Chanel was at the helm as a 'Chief Designer' until her death on January 10, 1971. Died with her designer shoes on....

Coco Chanel, also famous for their hats were made famous when worn by fresh actors and the fasion divas across the world. About their line of jersies is is said that Coco Chanel changed women's relationships with their bodies as well as body language and attitude. Their jersies showered immediate success, and the brand continued to become stronger.

Coco Chanel has always preferred and promoted authentic and comfortable lines. Be it for clothes or costume jewelery. They revolutionized the jewelery sceme when they launched themsleves into jewelery market around 1924 and changed the jewelery concept and gained immese popularity that took them to new heights. Their jewelery was considered "the most revolutionary designs of the time."

In 1957 The fashion world applauded her as the 'most influential designer of the twentieth century'. She died in 1971 ending an era of revolutionary fashion. Her influence however did not pass with her death. Posthumous Assignments came to the fore some years later. In 1974, the House of Chanel launched eau de toilette which was in progress when Coco Chanel was alive. In 1978 the first non-couture- ready to wear clothes line was launched. In 1981 Coco Chanel launched their first eau de toilette range for men.

In 1983 Karl Lagerfeld was the new name attached to the fashion house He was the Artistic Director for Coco Chanel Fashion. He carried the Coco Chanel's legacy forward by surprising, revolutionizing and shocking the fashion world. But this time by changing Chanel's fashion lines from the now-predictable styles to funky cuts and eye catching designs. And the fashion house has not looked back ever. Fragrance Coco was launched in Coco's honor. Fragrance for men, fine jewelry, unisex watches, skin care line.. they have been offering something new to the industry non stop. Chanel, boutiques, their logo everything is a topic of discussion for fashion lovers and critiques alike.

The latest revolution being the the Luxury Line, introduced in 2006 feauturing a metal chain embedded in leather bags. It's one of the most desired "it" bags for the moment

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